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PRIVACY POLICY

Effective Date: September 15, 2026
 

Alioto City Tours LLC (“Alioto City Tours,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us. This Privacy Policy describes how we may collect, use, disclose, and protect information when you visit our website, contact us, make an inquiry or reservation, book or participate in a tour or private charter, or otherwise interact with us.

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1. Information We Collect

We may collect information that you voluntarily provide to us, including:
 

  • Name

  • Email address

  • Telephone number

  • Billing and contact information

  • Reservation and booking information

  • Payment and transaction information

  • Tour or private charter details, preferences, and requests

  • Account information, if we offer customer accounts

  • Marketing and communication preferences

  • Information contained in communications you send to us

  • Other information you voluntarily provide in connection with our services

  • Names and contact information of other guests in your party, and, for a guest under 18, the name and contact information of a parent or legal guardian

  • Emergency contact information you provide

  • Accessibility or accommodation requests

  • Records relating to the Release of Liability, including the electronic signature and the associated audit trail record

  • Your consent choices, including for marketing messages and for the use of photographs or video

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Payment information may be collected and processed directly by third-party payment processors, booking platforms, or other service providers. Depending on the method of payment, Alioto City Tours may not directly receive or store complete credit or debit card information.

Information about other people. If you make a reservation for other guests, you may provide their information to us. We use that information to administer the booking and to facilitate completion of the Releases of Liability described in our Terms & Conditions. Please share this Privacy Policy with them.
 

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2. Information Collected Automatically

When you visit or interact with our website, we and service providers acting on our behalf may automatically collect certain information through cookies, pixels, analytics tools, server logs, and similar technologies.


This information may include:

 

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages viewed

  • Website interactions

  • Referring website or source

  • Approximate location derived from an IP address

  • Dates and times of visits

  • Information regarding how visitors navigate and use our website


We may use this information to operate and improve our website, understand how visitors interact with it, measure website performance, support marketing efforts, and maintain the security and functionality of our website.

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3. How We Use Information

We may use personal information for purposes including:

 

  • Responding to inquiries and requests

  • Processing and managing reservations and bookings

  • Providing tours, private charters, and other requested services

  • Communicating with customers about reservations and services

  • Processing transactions and payments

  • Providing customer service

  • Maintaining business and transaction records

  • Operating, maintaining, and improving our website

  • Understanding website usage and performance

  • Improving our services and customer experience

  • Sending promotional or marketing communications where permitted by law

  • Preventing fraud, misuse, and security incidents

  • Protecting our rights, customers, business, and others

  • Complying with legal, regulatory, accounting, insurance, and other business obligations

  • Establishing, exercising, or defending legal rights

  • Other purposes disclosed to you at the time information is collected

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4. How We Disclose Information

We may disclose personal information to third parties when reasonably necessary to operate our business, maintain our website, and provide our services.


These parties may include providers that assist us with:

 

  • Website hosting and technology

  • Reservations and bookings

  • Payment processing

  • Email and customer communications

  • Customer relationship management

  • Website analytics and performance

  • Advertising and marketing

  • Business administration

  • Data storage and security

  • Professional services, including legal, accounting, insurance, and other advisers


These providers may process information on our behalf or in accordance with their own privacy policies and terms.


We may also disclose information when reasonably necessary to comply with applicable law, legal process, or governmental requests; investigate or prevent fraud or misuse; protect our rights or the safety of others; or establish, exercise, or defend legal claims.


If Alioto City Tours is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, information may also be disclosed or transferred as part of that transaction.


5. Sale and Sharing of Personal Information
Alioto City Tours does not sell personal information, and does not disclose personal information to third parties for those parties’ own advertising or direct marketing purposes.


6. Cookies, Analytics, and Similar Technologies
Our website may use cookies, pixels, analytics tools, and similar technologies to:

 

  • Provide and maintain website functionality

  • Remember visitor preferences

  • Understand website traffic and usage

  • Measure website performance

  • Improve our website and services

  • Support advertising or marketing activities

  • Maintain website security
     

Third-party service providers may also use cookies or similar technologies in connection with services they provide to us.
 

Visitors may be able to manage certain cookies through browser settings, device settings, or consent tools made available on our website. Disabling certain technologies may affect website functionality.

 

7. Privacy Preference and Tracking Signals

Certain browsers and devices allow users to transmit “Do Not Track,” Global Privacy Control, or other privacy preference signals.

 

Our response to these signals will be implemented as required by applicable law and based on the technologies used on our website.

 

Alioto City Tours does not respond to Do Not Track signals. 

 


8. Blog Content, Affiliate Links, and Third-Party Websites

Alioto City Tours may publish blog posts, travel guides, recommendations, or other informational content on our website.

 

Some content may contain links to third-party websites and may include affiliate links. If you click an affiliate link and make a purchase, reservation, or other transaction through a third party, Alioto City Tours may receive a commission or other compensation at no additional cost to you.

 

Third-party websites and services operate independently from Alioto City Tours and may collect or process information according to their own privacy policies and practices. We are not responsible for the privacy or security practices of third-party websites.

 

If we introduce affiliate marketing, advertising technologies, or other tools that materially change the way information is collected, used, or disclosed, we may update this Privacy Policy and provide any additional notices or choices required by applicable law.

 


9. Marketing Communications

We may use contact information to send news, updates, promotions, or other marketing communications where permitted by law.

 

You may opt out of promotional email communications by following the unsubscribe instructions contained in those communications or by contacting us.

 

Even if you opt out of marketing communications, we may continue to send non-promotional communications relating to reservations, transactions, customer service, or our ongoing business relationship with you.

 

If you choose to receive marketing text messages, you may opt in when you book and may stop them at any time by replying STOP or by contacting us. Message and data rates may apply. Booking confirmations, signing links, and day-of messages about your tour are part of your reservation rather than marketing, and are sent whether or not you opt in to marketing.

 


10. Photographs and Video

Alioto City Tours uses photographs and video of its tours for promotional purposes only where the guests appearing in them have given consent. Consent is requested separately at the time of booking or before the tour begins, and is not a condition of participation. You may withdraw your consent at any time by contacting us. Withdrawal applies going forward, and we may not be able to remove images from materials that have already been produced, published, or distributed.

 


11. Your Privacy Choices and Rights

You may email us at info@aliotocitytours.com to ask what personal information we hold about you, to have it corrected, or to ask us to delete it. We will respond within a reasonable time. If we cannot honor a request, for example, where we need to keep records for legal or insurance reasons, we will tell you why.

 


12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate business purposes, including:


 

  • Providing our services

  • Maintaining business and transaction records

  • Complying with legal, regulatory, accounting, tax, and insurance obligations

  • Resolving disputes

  • Enforcing agreements

  • Protecting our legal rights

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Retention periods may vary depending on the type of information and the purpose for which it was collected.

 

We retain signed Releases of Liability for periods reasonably necessary for legal, insurance, recordkeeping, and claims-management purposes. 

 


13. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

 

However, no website, electronic communication, transmission method, or electronic storage system can be guaranteed to be completely secure.

 


14. Children's Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information online directly from children under 13.

 

If we learn that we have collected personal information online from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

 

We do collect limited information about children who travel with us, namely a child’s name and age, and the name and contact details of a parent or legal guardian, so that a parent or guardian can sign the Release of Liability. We collect this information from adults, not from children.

 


15. Changes to Our Services and Service Providers

We may change the technologies, service providers, platforms, and tools we use to operate our website and business from time to time.

 

This may include changes to our website hosting, booking and reservation systems, payment processors, communication providers, analytics services, marketing tools, and other business technologies.

 

We will update this Privacy Policy when required if changes to our business practices materially affect the way we collect, use, or disclose personal information.

 


16. Where Information Is Processed

Alioto City Tours operates in the United States, and personal information we collect is processed and stored in the United States. If you are visiting from outside the United States, please be aware that the privacy laws of the United States may differ from those of your home country.

 


17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, technologies, or legal obligations.

 

When we update this Privacy Policy, we will revise the Effective Date at the top of this page. Where required by applicable law, we will provide additional notice regarding material changes.

 


18. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or personal information we maintain about you, please contact us:


Alioto City Tours LLC
San Francisco, California
Email: info@aliotocitytours.com

Phone: (415) 335 - 4833

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